About the Equine Collective SO, WHO ARE WE? About the Equine Collective SO, WHO ARE WE? Phoebe Oliver SO, WHO ARE WE?

“ONE DISCOVERS THE LIGHT IN THE DARKNESS, THAT IS WHAT THE DARKNESS IS FOR” – JAMES BALDWIN

Phoebe Oliver

Headed by Phoebe Oliver, The Equine Collective brings together years of experience in PR with an equally long record and passion in horses.

Phoebe’s connection with horses began at the age of two when she was first placed on the family pony, Monkey. Despite Monkey’s unpredictable and somewhat grumpy nature, a deep bond formed, igniting her love for all things equine. Her youth was dominated by  pony club, followed by show jumping competitions, one-day events, and attending Badminton with her long suffering mother. Whilst her own equestrian endeavours may not have been marked by significant competitive successes, her passion for horses remained unwavering.

In 2015, Phoebe fulfilled a childhood dream by establishing a livery stable on the grounds of the Old Lewes Racecourse. This endeavour gave rise to a trekking business offering guided tours across the South Downs, visits to vineyards, and stately homes. It also included a pony party business and a horse therapy charity that provided a safe space for troubled pupils from local schools.

Phoebe’s overarching passion has always been to help people discover the myriad gifts that horses can bring into one’s life, so when the darkness of the Covid-19 pandemic descended (along with the challenges it posed to her travel-related businesses)  the concept of The Equine Collective was conceived.

SELECTION OF PRESS COVERAGE

”I have worked with Phoebe Oliver for more than 10 years and I have always found her innovative, creative effective, very efficient, with an excellent grasp of what makes a good story. I work with so many Prs but there are only a select few who really get it and consistently deliver – Phoebe is one ”

Susan Ward Davis – Travel Editor – Elle Magazine

``Unlike many PRs, Phoebe understands not only what might make a good national story in general terms, but she also takes time to build up a personal bond so that she knows the kind of story I want to hear about.``

Norman Miller – Freelance Journalist.

``I've known and worked with Phoebe for more than ten years and have covered her clients in articles for most of the nationals. She's quick to respond to requests and a gem when it comes to dreaming up interesting angles. I can't recommend her enough.``

James Ellis – freelance travel editor and writer.

``The review in The Times was fantastic. I could not belive; I thought I was going to get a couple of lines alongside a small image but not a full blown review. The amount of visitors to my website tripled the day the article came out so it must be a ‘sign of The Times’! I had many bookings and enquiries off the back of it and I am over the moon with your services!!``

Stephen Bull – A Room With A View

``Oliver Relation s have been our public relations consultancy for many years, expertly handling media relations for our portfolio of luxury boutique hotels in the Caribbean. Their press contacts are spot on and they have set up countless visits for journalists to our properties resulting in excellent coverage in quality publications.``

Helen Edwards – Director, Essential Hotel Collection

“I went on a press trip to Alsace with Phoebe and it's still one of the most memorable press trips I've been part of – and because of that the region has always been close to my heart. We were treated to a fantastic few days and Phoebe's knowledge of the area meant we were never left without guidance or information.”

Lee Goodall –  freelance sports presenter